| Autors: Momchilova, M. K. Title: Effective Application of Blended Learning in ESP Courses Keywords: integrated learning experience, key competencies, lifelong l Abstract: The real challenge for education worldwide comes from the velocity, scope and impact of technological innovation, and more specifically the rise of Artificial Intelligence (AI). The unprecedented technological development introduced new forms of multiple communication and cross-action spaces. AI and ICT (Information and Communication Technologies) have had quite an impact on teaching methods and learning experiences, and have changed the way learning environments are perceived and organized. To start with, there has been a shift of focus from knowledge recall to competencies and skills for lifelong learning. The implementation of blended learning which supports sustainable motivation and encourages the mastering of skills has created positive learning environments through personalization and differentiation of the learning process. The present paper discusses some theoretical issues relating to blended learning and its application in teaching English for specific purposes (ESP). The r References Issue
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