Volume 75, Issue 1
March 2025
DOI: 10.47978/TUS.2025.75.01

Table of Contents
Measuring social responsibility as an incentive for sustainable business strategies
Vanya Ivanova
 

Abstract: The study examines the essence and characteristics of the concepts of "social responsibility", "corporate social responsibility" and the concept of "sustainable development". As a result, a matrix for developing strategies related to corporate social responsibility and a strategic model for its measurement through key performance indicators (KPIs) were developed in order to achieve sustainable development of business organizations. Examples of business organizations in Bulgaria and around the world applying indicators for measuring corporate social responsibility are presented.

Keywords: social responsibility, sustainable development, sustainable management, strategy, KPIs
 
DOI: 10.47978/TUS.2025.75.01.001

Climate migration: causes, patterns, trends and challenges
Yoan Hristov
 

Abstract: The article presents the main specifics of the concept of “climate migration”. On the basis of specialized literary sources, the main causes, models, trends and challenges related to this phenomenon are analysed. Тhe article reveals the interrelationship between climate change and migration in attempt to offer a clear and comprehensive overview of the dimensions and scale of cross-border migration that results from reasons relating to climate. Different cases of ‘climate-related’ migration in various countries are explored in the article. The significance of the nexus between climate change-induced disasters and displacements has been brought up and the need to secure a special status for climate-displaced persons has been addressed. Тhe analysis illustrates the causality and correlation that is identified in climate-related migration crises. The article aims to draw attention to the consequences of global warming and climate change, which multiply the risk and can lead to spontaneous and unmanageable waves of migration.

Keywords: climate change, climate migrants, climate refugee, displacement of people, migration
 
DOI: 10.47978/TUS.2025.75.01.002

Business indicators for sustainable strategic development in the transition to Industry 5.0
Vanya Ivanova
 

Abstract: The report presents the main aspects of the development concepts: sustainable development, Industry 4.0, and Industry 5.0. Based on a literature review, KPIs related to the sustainable development of business organisations in various economic sectors worldwide are summarised. A conceptual model has been developed and key indicators are proposed for strategic sustainable development in the transition to Industry 5.0 at the strategic, tactical and operational business levels.

Keywords: KPIs, Industry 5.0, Industry 4.0, Sustainable Development
 
DOI: 10.47978/TUS.2025.75.01.003

The creativity of the primary teacher as a base for the drive to learn
Neviana Petkova
 

Abstract: Creativity is the new paradigm and a pledge for the pursuit of learning as an incentive and motivation in growing students. It is an indicator of the pedagogical mastery and professionalism of the modern teacher. The changed environment and changed conditions herald new positions and attitudes, requiring the emergence of great creativity. This is a responsible undertaking and a huge challenge for every educator. Both the teacher, the student, and the school institution acquire a new identification. And the new understanding of the purpose of the educator is primarily associated with his creativity, since the spectrum of his role and functional purpose is constantly expanding, supplementing and upgrading. He must lead students to a critical assimilation of the past, an accurate recreation of the present and a truthful construction of the future. The role of the primary teacher has undergone almost continuous rethinking since the beginning of the new millennium.

Keywords: creativity, primary teacher, students, learning
 
DOI: 10.47978/TUS.2025.75.01.004

Social Bonds - Man and His Role as a Measure of Sustainable Development
Katelina Samardzhieva
 

Abstract: In modern times society faces many social problems that hinder the building of sustainable communities. Social bonds are created so that it is easier to raise the financial resources to achieve various social projects. But it is important to note that not only financial sources play a key role, but also the person with his initiatives, principles and attitudes.

Keywords: Social bonds, Sustainable development, Environmental projects, “Social washing”
 
DOI: 10.47978/TUS.2025.75.01.005

Normalization of violence. Socially accepted practices reflecting on personal well-being
Yoana Pavlova
 

Abstract: The ideas of 'good life', ' welfare' and 'beneficent living' have occupied the human mind since ancient times, but it is only in recent years that the welfare of the individual in our country has been questioned. Violence, both physical and mental, has devastating consequences not only for the individual and his loved ones but also for the whole society. A person's well-being is linked to a sense of security, protection, and peace of mind, which reflects his or her fulfillment and is the foundation of a healthy personality and, consequently, of the family and society as a whole. In the Bulgarian traditional society, violence in the family, towards women and children, is treated as a form of "love". It is an educational measure that the husband applies it for the sake of the welfare of his children and wife. Joseph Bradati gives special prescriptions for "good women" and condemns men who do not apply forms of control to their wives. Sadly, violence persists in our reality, but what is most disturbing is that society continues to support practices that normalize it. These practices are passed through generations and continue to be influential in shaping feelings of empathy and understanding. The purpose of this paper is to analyze socially normalized practices influencing personal well-being.

Keywords: women, well-being, violence, emotional trauma, empathy
 
DOI: 10.47978/TUS.2025.75.01.006

Utopian Visions or Dystopian Realities? The Role of Sci-Fi Imagery and Technological Innovations in Contemporary Urban Megaprojects
Ioana Cecălășan, Ioana Moldovan, and Silivan Moldovan
 

Abstract: Futuristic urban projects like NEOM in Saudi Arabia, Masdar City in the UAE, and Telosa in the United States epitomize the aspiration to design future cities, integrating artificial intelligence, renewable energy, and sustainable design. Drawing inspiration from utopian science-fiction narratives, these projects aim to tackle pressing global challenges, including climate change, resource scarcity, and rapid urbanization. NEOM’s ambitious The Line project, Masdar’s zero-carbon blueprint, and Telosa’s focus on social equity each offer unique approaches to reimagining urban living. However, their feasibility is fraught with challenges. Critics point to ecological and economic limitations, social inequality, and the ethical dilemmas of algorithmic governance as major risks. Environmental fragility, the displacement of marginalized communities, and the over-reliance on technology underscore the thin line between utopia and dystopia. This paper critically examines these projects' socio-political and environmental implications, questioning whether they can deliver on their promises or risk becoming unsustainable ventures. Ultimately, the success of such futuristic cities hinges on balancing technological innovation with inclusivity, transparency, and ecological responsibility, ensuring they serve as models for sustainable and equitable urban futures.

Keywords: Algorithmic governance, artificial intelligence, ecological challenges, futuristic cities, renewable energy, science fiction narratives, smart cities, social equity, sustainability, technological innovation, urban planning, utopian urbanism
 
DOI: 10.47978/TUS.2025.75.01.007

Virtual reality in education - "second" life for pedagogical interaction - between fun and effectiveness
Ivaylo Iv. Peev
 

Abstract: This paper discusses the history of virtual reality, noting the most important milestones in the development of immersive technology. The basic concepts, the different subtypes and their application in various fields such as the entertainment industry and professional training areas are explained. Current sales and consumption figures for the technology are also cited. The focus is on the use of virtual reality for learning and its potential for application in education, citing current research on the topic and hypothesizing and making suggestions, noting the advantages and limitations that would arise in the process of teaching and learning through the new technology. Conclusions and implications are drawn about the place of innovation as part of the contemporary learning process.

Keywords: virtual reality, advanced technology and teaching, education and immersive experience
 
DOI: 10.47978/TUS.2025.75.01.008

Circular Economy and Aesthetics of Care
Yoana P. Pavlova, Santiago Perez, Iskra S. Simova, Alisa Korolova, Camino M. Ramón, Antonio J. Briones, Sara Bouslama
 

Abstract: There are many concerns about how fast technology affects the environment and ethical questions. Ethics in technology education is underexamined, particularly regarding sustainable innovation. The objective is to explore the 'Aesthetics of care' as a means of exploring the ethical responsibilities of technology. Can the 'Aesthetics of Care' in technological education address the issues of sustainable development and corporate social responsibility, or should the framework be focused on ethical factors? This is based on the AesThiCo project aiming to integrate ethical considerations into technological education; in order to address the importance of understanding the impact of new technologies on the environment and society. This article provides an overview of the Circular Economy (CE) and UN's Sustainable Development Goals and its role in sustainable growth, as highlighted by the European Commission's 2020 Circular Economy Action Plan. It also discusses Corporate Social Responsibility (CSR) as an essential part in aligning business practices with sustainability goals. Regarding the integration of CE, CSR, a number of practices reflecting the Aesthetics of Care that can lead to more sustainable technological development are presented. This study indicates that academic institutions and corporations should adopt this approach to improve their investment in technology for SDGs.

Keywords: aesthetics of care, circular economy, UN's Sustainable Development Goals (UNSDGs), Corporate Social Responsibility (CSR)
 
DOI: 10.47978/TUS.2025.75.01.009

Analog Vs Digital People in the 21st Century
Boriyana Georgieva
 

Abstract – In the current 21st century, in the age of digital technologies and in the last years of artificial intelligence, the question is being discussed more and more often of the benefit of this immense pace of information provision, its nature (trustworthy or not), its influence, as well as the technologies through which this information reaches every single individual, the physical and mental health, especially on children and adolescents. Opinions are sometimes diametrically opposed. The discussion focuses on the benefits and harms, the points of view are different, the age of the person defending one or the other thesis has an influence. Various aspects are touched upon, the impact of technology on children is discussed, as well as the development of various phobias and other mental disorders associated with the excessive use of digital devices.

Keywords – digital technologies, health, mental disorders, younger generations
 
DOI: 10.47978/TUS.2025.75.01.010

Green logistics – a prerequisite for sustainable management in enterprises
Vanya Ivanova
 

Abstract  The report examines the essence and characteristics of the concept of "green logistics" and the possibilities for its application. As a result, a conceptual model for the application of green logistics in the logistics system of the supply chain is proposed. Goals, directions and key performance indicators (KPIs) are proposed, with which business organizations can report the application of the principles of "green logistics" in Bulgaria. Examples of logistics operators applying the principles of "green logistics" are presented. Problems regarding the application of "green logistics" in Bulgaria are identified.

Keywords — green logistic, sustainable development, sustainable management
 
DOI: 10.47978/TUS.2025.75.01.011

Factors for Human Capital Development and Value Creation
Jasmina E. Taneva
 

Abstract — This study analyzes the non-cognitive factors of human capital development and their impact on innovation as an organizational created value. The presented hypotheses are for a direct and positive influence of six behavioral and psychological factors – satisfaction, empowerment, commitment, trust, communication and adaptation to change on innovation. A comparative analysis represents the results of total 321 respondents working in and outside the IT sector. A quantitative method was used to analyze the data collected through a survey. The results of the proposed regression model show a statistically significant relationship between 4 of the non-cognitive influence factors and innovation in the IT field, and 2 influence factors for the pilot data outside the IT sector. The study reveals the importance and need to consider these elements when measuring, analyzing and investing in human capital. The comparative analysis clearly outlines the differences in the influence of non-cognitive factors depending on a business activity and suggests a conditionality of the influence on different created values. This research provides a clear direction for further analysis of the importance of non-cognitive factors for value creation from human capital and can be of practical use to organizations in their human capital development strategies and planning.

Keywords — Human capital, added value, innovation, non-cognitive factors
 
DOI: 10.47978/TUS.2025.75.01.012

Ecology of Personal Development
Petar Stoev
 

Abstract — This paper discusses the interrelation between the external environment and the internal processes in shaping personal development. It analyzes the influence of physical, social, and cultural surroundings, as well as psychological mechanisms such as cognitive reflection and emotional resilience. The study underlines the importance of a conscious approach to self-development and the balance between internal motivations and external expectations. The concept of ecological personality development is emphasized as a dynamic and adaptive process vital for achieving personal realization.

Keywords — Adaptation, Ecology, Environment, Personal Development, Resilience
 
DOI: 10.47978/TUS.2025.75.01.013

An (Un)Current Apology of the Human Spirit
Dobrin Todorov
 

Abstract — The report is dedicated to the prospects for the artificial intelligence (AI) to enter people's lives on a mass scale and its potential to solve their major problems. An attempt is made through it to include the widely discussed recently and undeniably significant topic in the debates from a different perspective: the comparison of the AI potential with that of the human spirit. The change in the angle of deliberation has been provoked by the frequent comparison between the capabilities of man and the technology created by him, usually giving preference to the latter. A concern has been voiced about the possibility of a decline of the people’s spirit both in its integrity and in relation to a number of its essential manifestations. That is also due to the excessive hopes placed on the development of one of its manifestations – the intellect, in its artificial variant at that.

Keywords — artificial intelligence, spirit, creativity, image
 
DOI: 10.47978/TUS.2025.75.01.014

“Hyperledger” versus “Hyperscaler”: Can coopetition on decentralized platforms be a countervailing power to big tech?
Ulrich H. Klüh
 

Abstract — We collect observations on how power constitutes itself in decentralized digital platform constellations that position themselves as alternatives to platforms operated by big tech (which we coin “hyperledgers”). We then compare these forms of power to the incumbent structures, the so called “hyperscalers”. Such a comparison yields new insights into the way power “works” in surveillance-based platform capitalism. The crucial insight of our analysis is that it is highly unlikely that platform alternatives can be scaled up decisively within the current capitalist accumulation regime. Instead of focusing on finding business models within this regime, platform alternatives should therefore strive for regime change. This, however, would require new alliances, in particular between the victims of surveillance (workers and consumers) and the platform alternatives. The latter, in turn, would not only require massive public funding, but also support from civil society actors representing workers (i.e. unions) to be able to compete with incumbent hyperscalers.

Keywords — Power relations, platform and surveillance capitalism, entrepreneurial actvisism, organizing studies, labor relations, democratization
 
DOI: 10.47978/TUS.2025.75.01.015

Are Teenagers Today More Stressed?
Nadia Koltcheva
 

Abstract — Stress has become an increasingly prominent issue in adolescents’ lives over the past decades. According to Lazarus, stress arises as a relational phenomenon during interactions between individuals and environmental demands. This study aims to assess the perceived stress levels of high school students in Bulgaria, utilizing the Bulgarian adaptation of the Perceived Stress Scale (PSS). A total of 244 students participated, aged between 14 and 17 (M = 15.56, SD = 0.66). The results indicate slightly higher-than-average stress levels compared to the Bulgarian normative sample. A significant gender disparity was observed in stress levels between female (M = 29.864, SD = 7.168) and male students (M = 25.109, SD = 8.714) (t = -4.59, p < 0.001). Participation in sports activities was associated with significantly lower levels of perceived stress (sports active - M = 26.991, SD = 8.503; non-active - M = 31.385, SD = 4.605), t = -2.587, p = 0.01), highlighting the importance of physical activity for students. Results are discussed in terms of possible practical applications and future research.

Keywords — teenagers, perceived stress, education, gender differences, mental health
 
DOI: 10.47978/TUS.2025.75.01.016

Nature And Role Of Decentralization In The Cultural Sector In Bulgaria
Anna Penkova
 

Abstract — At the end of the 1940s, Bulgaria entered the so-called period of socialism, which has left its mark until today in the management of cultural processes in the country. During this relatively long period of time of nearly 45 years, these processes and cultural policy in general were almost entirely centralized. With the establishment of the so-called socialist model of governance in the country, cultural life was understandably managed by the state, through the nationalization of cultural institutions and private initiatives in the field of the distribution of valuable cultural products were terminated. In recent decades, it has been commonly accepted that the state manages the cultural policy in Bulgaria. Its key role in the sphere of culture has been significant after the Liberation. One of the reasons is that Bulgaria strives to reach the level of the developed European countries in cultural terms, where the state is a major factor in the formation of a nationwide educational system and the main cultural institutions.

Keywords — cultural policy, state, transition
 
DOI: 10.47978/TUS.2025.75.01.017

The Power of Public Habit and How Emotions Shape Consumer Decisions
Nikol K. Dragomirova
 

Abstract — The report examines the power of habits and emotions in people's behavior, focusing on their influence on consumer decisions and marketing. Habits are formed through repeated actions and influence our daily choices by providing automated behaviors that require no conscious effort. The habit model, consisting of cue, routine, and reward, is key to understanding how marketers manipulate our preferences and choices. Furthermore, emotions play an important role in the decision-making process, often overriding rational thinking. The report shows how successful marketing strategies use these mechanisms to create brand loyalty and attachment.

Keywords — habit, emotions, consumer behavior, marketing, marketing strategies, subconscious decisions, habit model, emotional influence
 
DOI: 10.47978/TUS.2025.75.01.018

The Unknown Botev – First Biographical Data
Boiko Mladenov
 

Abstract: There are still serious ambiguities and controversial moments surrounding the biography of one of our national heroes - Hristo Botev. They concern not only biographical data, but also part of his activity. The article reflects the influence of the family environment and especially of the teacher Botyo Petkov, for whom the education of his firstborn son was of paramount importance. The main factors for the formation of Hristo Botev's worldview are indicated. Authentic documents are also described, which helps the question of the poet's date of birth to be resolved.

Keywords: Botev, family, date of birth, education
 
DOI: 10.47978/TUS.2025.75.01.019

Botev's Biographers – An Attempt For Analysis
Boiko Mladenov, Anna Penkova
 

Abstract: Botev is one of the most important national heroes in the history of Bulgaria. Not everything about his life has been clarified yet, as the biographical data has certain inconsistencies. That is why it is important to look carefully not only at his personal life and the conditions in which he grew up. It is also important to analyze all his spiritual and socio-political interests. These interests are the basis of his political worldview, his brilliant creativity and critical journalism. In order to understand Botev and to follow all aspects of his activity and worldview, we must step by step explore this entire process of creation, maturation and crystallization of his personality in an extremely complex and turbulent era, which is our pre-liberation reality.

Keywords: Botev, creativity, biography, national liberation movement
 
DOI: 10.47978/TUS.2025.75.01.020

Opportunities and Prospects for the Impact of the Green Deal on Reducing Carbon Intensity
Balin B. Balinov
 

Abstract: The world is increasingly feeling the negative consequences of global warming both on society and the environment. The need for more and more energy is at the heart of the greenhouse effect. In general, this increases greenhouse gases in the atmosphere, and the impact of carbon dioxide is especially felt. The report aims to indicate whether the EU's green deal will have the effect of mitigating temperatures to acceptable limits and whether the reduction of carbon intensity will affect these processes.

Keywords: Green Deal, Carbon Intensity, The European Green Deal
 
DOI: 10.47978/TUS.2025.75.01.021

BNB’s 2022 Report, or Why Bulgaria Should NOT Aspire to be a Eurozone Member
Vasil Gechev
 

Abstract: At the end of October 2022, the Bulgarian Parliament received the draft version of a Bulgarian National Bank report concerning the expected economic effects from Bulgaria’s eventual membership in the eurozone. The report’s main conclusions were published by Bulgarian media, however in my opinion the report did not receive the necessary attention, as was due to in-depth analyses that concern an economic event of such magnitude. Therefore, the goal of this paper is to present the National Bank’s report in a broader context that includes additional comparative analyses of eurozone members’ key economic indicators: GDP per capita, government debt, and unemployment.

Keywords: Bulgarian National Bank, Bulgarian economy, eurozone
 
DOI: 10.47978/TUS.2025.75.01.022

The Place of Evaluation Mediation in the Order Proceedings, Bankruptcy Proceedings End enforcement Under theLaw on Special Pledges
Zaven Astadurov
 

Abstract: The high credit indebtedness of the manufacturing enterprises in Bulgaria, the multitude of economic entities in bankruptcy proceedings, the bad management and the sale of a piece by the banks in execution under the Law on special pledges, the extremely busy district courts with warrant proceedings are a complex and important public problem that requires a set of measures. Measures requiring legislative changes, prevention, as well as opportunities to resolve disputes outside of court. In this regard, I consider the use of mediation only to relieve the judicial system very wrong. The advantages of mediation as a fast, cheap, expert and confidential procedure with full and personal participation of the disputants, giving the opportunity to reorient the attitudes and understandings of the disputing parties towards each other, minimize the risk of abuse of rights, mistakes by judges due to the short term for consideration of warrant proceedings, the ability of banks to impose their own receivers, serving their interests in liquidation of production enterprises, protects social justice on a micro and macro scale. The mediation procedure should be introduced in the injunction proceedings, the bankruptcy proceedings, as well as when proceeding with enforcement under the Special Liens Act in order to restore the trust between the commercial banks and the borrowers - economic entities, which shakes the economic and financial foundations, and the statehood.

Keywords: Evaluative mediation, law, mediation, proceedings, conflict, court.
 
DOI: 10.47978/TUS.2025.75.01.023

Social psychological profile of inequality in the conditions of economic and financial crisis
Zaven Astadurov
 

Abstract: Inequality is in inevitable consequence of different representation of different people. However, significant inequality reduces social cohesion and plays an important role in the emergence of global financial crises. The incomes of the rich have increased manifold while the real wages of the majority of the population have remained unchanged. Stagnant wages are forcing people into massive debt to meet the ever-increasing standard of consumption dictated by the rich. Lending by banks to households is growing, now equaling the loans granted to non-financial enterprises. Increasing household debt makes the economy vulnerable, and greater inequality reduces economic growth, creating barriers to social mobility leading to cultural and intellectual encapsulation of the elite. Such an elite is the creator of oligarchic structures and corruption, and therefore inequalities cannot be perceived as fair. They are also the basis of the delayed process of social development in Bulgaria.

Keywords: Debt, growth, inequality, income, poverty, crisis.
 
DOI: 10.47978/TUS.2025.75.01.024

Waste Goods: Causes and Consequences of the Lack of Sustainable Design Practices
Teodora Pesheva
 

Abstract: The challenges related to environmental protection are an increasingly topical and pressing topic. They determine the health and quality of life of humanity and every living organism on this planet. Overproduction, which satisfies the imposed materialism, threatens the biological diversity of the planet and our health and future. Production is one of the main pollutants. In order for there to be a positive change, it must be changed as an approach and corresponding consequences giving better results, not only for a sustainable future, but also for the way we treat every item, its need and use. This report examines the different stages and criteria in the production of products. Which unit should control production and for a product to have a longer life cycle. Which products are among the main pollutants from mass human activity in everyday life. What is the place of design and its components in building a successful product and what determines its life cycle.

Keywords: production, product, design, materialism, quality, life cycle.
 
DOI: 10.47978/TUS.2025.75.01.025