Autors: Svezhenov Y., Dimitrov, L. V., Nikov A.
Title: Hybrid User Experience Design of Virtual Products Based on Swarm Intelligence Optimization
Keywords:

Abstract: A hybrid approach that combines static and dynamic data for user experience design is proposed. It is aimed at optimizing users' emotional response when using virtual products. The approach proposed is illustrated by a case study with a banking website. Emotional user reactions were collected, processed and analyzed using two models - the conventional Partial-Least Squares Regression (PLS) and the modern Particle Swarm Optimization (PSO). PSO provided significant lower error compared with PLS. Design recommendations were defined. Optimal virtual products were designed. By comparing optimal products and conventional products using analysis of variance ANOVA it has been found that optimal products provide significant more positive emotional impact on consumers than conventional products. Further research in this area is discussed.

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Issue

AIP Conference Proceedings, vol. 3182, 2025, Albania, https://doi.org/10.1063/5.0246884

Цитирания (Citation/s):
1. Biserova M., Petrov R., Stoimenov N., Tzvetkova-Arsova M., Tomova M., Accessible entertainment and socialization opportunities for visually impaired people: technologies, challenges, and innovations, 2025, Mechanical Technology and Structural Materials, issue 50, pp. 31-38, issn 18477917 - 2025 - в издания, индексирани в Scopus

Вид: публикация в международен форум, публикация в издание с импакт фактор, публикация в реферирано издание, индексирана в Scopus