Autors: Zlatanova-Pazheva, E. V.
Title: Technology of augmented reality - the weapon of mobile marketing to reach generation Z
Keywords: generation Z, Augmented reality, mobile marketing

References

    Issue

    KNOWLEDGE – International Journal, vol. 62, issue 1, pp. 27-31, 2024, Macedonia, ISSN 1857-923X

    Цитирания (Citation/s):
    1. Riziq Shaheena and Matina Ghasemi, Make it real with gen Z! The impact AR reality congruence on brand information sharing: Exploring a sequential mediation mechanism, International Journal of Data and Network Science 9 (2025), Available online: August 10, 2024, ISSN 2561-8156 (Online) - ISSN 2561-8148 (Print), doi: 10.5267/j.ijdns.2024.8.001 - 2025 - в издания, индексирани в Scopus
    2. Emine Şenbabaoğlu DanacıEmine Şenbabaoğlu Danacı, Mobil Pazarlama, In book: Dijital Pazarlama Yönetimi • Publisher: Özgür Yayınevi - 2024 - от чужди автори в чужди издания, неиндексирани в Scopus или Web of Science
    3. Dr. Putu Eka Wirawan, SST. Par., M.Par. Dr. Francisca Titing Koerniawaty, S.Pd., M.Pd. MANAJEMEN KAWASAN DAN ATRAKSI WISATA, IPB INTERNASIONAL PRESS 2025 ISBN : 9786238816996 - 2025 - от чужди автори в чужди издания, неиндексирани в Scopus или Web of Science

    Вид: статия в списание, публикация в реферирано издание