Autors: Zlatanova-Pazheva, E. V.
Title: The importance of generational marketing in market segmentation
Keywords: generations, age, lifecycle, segmentation, target group

References

    Issue

    International Journal of Business and Management Invention, vol. 13, issue 4, pp. 01-06, 2024, India, ISBN 2319 – 8028

    Цитирания (Citation/s):
    1. Miracle Eze, The Role of Micro-Influencers in Niche Digital Marketing Strategiesin Africa: Impact on Consumer Engagement and Brand Loyalty, International Journal of Marketing Studies; Vol. 17, No. 1; 2025ISSN 1918-719X E-ISSN 1918-7203Published by Canadian Center of Science and Education - 2025 - от чужди автори в чужди издания, неиндексирани в Scopus или Web of Science
    2. Dr. Aji Jumiono, S.TP., M.Si Nurul Khaira, S.E., M.Si Dunga Dwi Barinta,PENGANTAR BISNIS (Teori Komprehensif Dunia Bisnis), PT.Sonpedia Publishing Indonesia, ISBN : 978-623-514-225-8 , - 2024 - от чужди автори в чужди издания, неиндексирани в Scopus или Web of Science
    3. Odai Falah AlghaswynehAbdalla Nayef Al-RefaiMohammed Mamoun Abubaker, Using Digital Marketing Engineering Towards E-Customer Satisfaction and Loyalty in Jordanian Malls among Millennials, Engineering, Technology & Applied Science Research Vol. 15, No. 5, 2025, 26792-26799 - 2025 - от чужди автори в чужди издания, неиндексирани в Scopus или Web of Science
    4. Freddy Marilahimbilu Mgiba, Nontsikelelo Ndlazi, The Cognitive and Affective Experiences, Customer Satisfaction and Trust, and the Loyalty Journey in Technology-Mediated Banking Services, The Retail and Marketing Review Volume 21, Issue 2, November 2025, Pages 125-149 Doi: https://doi.org/10.5281/zenodo.17341775 - 2025 - от чужди автори в чужди издания, неиндексирани в Scopus или Web of Science
    5. Johnny Colomer ReteracionBranding Strategies, Quality Service, and Customer Retention in Banking IndustryInternational Journal of Science and Management Studies (IJSMS) Volume: 7 Issue: 6 DOI: 10.51386/25815946/ijsms-v7i6p121 - 2024 - от чужди автори в чужди издания, неиндексирани в Scopus или Web of Science
    6. Clara Anyaeche1 & Ulaikere , Samuel Ahiumenki-Okhai2, Market Segmentation and Sustainability of Selected Paint Manufacturing in Lagos State Nigeria, Tuijin Jishu/Journal of Propulsion Technology ISSN: 1001-4055 Vol. 46 No. 2 (2025) - 2025 - от чужди автори в чужди издания, неиндексирани в Scopus или Web of Science
    7. Silva,P.A.U.D, Nuwan, A.N, Abeykoon. A M S A, Bandara,H.G.K.N, Bulankulama, S.W.G.K. Beyond the Bottle: Mapping Consumer Drivers of Hair Shampoo Usage in Western Province; SriLanka, International Journal of Applied Science and Research, IJASR 2026VOLUME 9 ISSUE 1 JANUARY – FEBRUARY, - 2026 - от чужди автори в чужди издания, неиндексирани в Scopus или Web of Science
    8. Budi Mardikawati, Putu Eka Suartawan, Analysis Of Interest in Using Special Bus Transportation in Kuta as A Solution to Overcome Congestion Due to Vehicle Volume Exceeding Road CapacityJournal of Information System, Technology and Engineering - 2024 - от чужди автори в чужди издания, неиндексирани в Scopus или Web of Science

    Вид: статия в списание, публикация в реферирано издание