|Autors: Panagiev, O. B., Georgiev, G. N.|
Title: Unsubscribe rate of chatbots users received broadcast messages for France, Germany, Russia
Keywords: Chatbot, Viber Chatbot, Unsubscribe rate
Abstract: This paper shows the chatbot users unsubscribe rate when they receive a weekly broadcast message. This research tracks the unsubscribe rate for a Viber application in four different locations – France, Germany, Russia, and Global (all users in countries that are not part of the first three). Quantitative data regarding broadcast messages has been analyzed. We have similar user groups based on location, platform, first interaction, and sent messages.
Вид: публикация в международен форум, публикация в реферирано издание, индексирана в Scopus и Web of Science