Autors: Ilieva, R. J., Anguelov, K. P., Vladislav Lazarov., Goleshevska, V. L. Title: Virtual Gaming Platform Customer Experience Evaluation Keywords: Virtual Gaming Platform, Customer Experience Evaluation Abstract: The concept of Virtual Gaming Platform is introduced. The modern type of organizational structure in the virtual gaming ecosystem is analysed. A methodological approach through Structural Equations Modeling (SEM) is suggested. A conceptual model for customer experience evaluation is proposed. Research tools for enlightening latent structures are presented. Analysis of the results, as well as relevant discussion and conclusions are proposed. References Issue
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Цитирания (Citation/s):
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Вид: публикация в международен форум, публикация в реферирано издание, индексирана в Scopus