Autors: Momchilova, M. K.
Title: ‘Donghua’ (动画): A Key to China’s Heart
Keywords: donghua, Chinese school of animation, water-and-ink animated

Abstract: The objective of the research presented in this paper is to identify how Chinese animation has become part of the creative economy. The three research questions that have been answered are as follows: - what are the unique features of the Chinese school of animation; - how has Chinese animation turned into a product of the cultural industry; - what are some of the changes in narrative and spectatorship that can be observed as a result of the transformation. The methods of research, inductive and deductive, are based on secondary data analysis and synthesis. Furthermore, analogy and comparison, along with generalization of identified theoretical perspectives and two case studies are used.

References

    Issue

    academic conference, vol. 5, pp. 211-223, 2019, Bulgaria, ISBN ISSN: 1314-9865

    Copyright Институт "Конфуций" София

    Вид: публикация в международен форум