Autors: Koleva, N. V. Title: Building an Interpretive Structural Model for Factories Defining Co-Participation Level in an Industry 4.0 Environment Keywords: ismindividual approach to customersindustry 4.0supporting fa Abstract: This publication addresses the factors that support the process of developing an individual approach to customers, which is one of the main tasks of the so-called Fourth Industrial Revolution or Industry 4.0. The emphasis is on the study of the interrelationships and the interaction between these factors and their integration in a structured way, with the help of the so-called Interpretive Structural Modeling (ISM) to help integrate them into a comprehensive conceptual framework that represents producer-customer interactions under Industry 4.0 conditions and, as a result, increase the efficiency of the process of creating value according to the individual requirements and expectations of the customer. References Issue
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