|Autors: Baeva, S. K., Nikolova E.|
Title: ANALYZING THE MOTIVATIONAL PROFILE OF MEDICAL REPRESENTATIVES OF A PHARMACEUTICAL COMPANY
Keywords: Human Resources, staff motivation, motivational profile, statistical analysis, weight method
Abstract: Given the importance of motivation to achieve work efficiency, career growth and organizational development, in this study is shown that motivating human resources in the organization is a key contributing factor and has a decisive impact on achieving satisfaction. There is analyzed the applied motivational theories for achieving work efficiency and employee satisfaction, which guarantees success in the development of the organization. For the purposes of the study, fundamental scientific assumptions and methods of the theory of motivation, statistical analysis and weight method are used.
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