|Autors: Zoran A., Tudjarov, B. N., Tsigkas A., Chatzopoulos C., Freund R.|
Title: Some results of mapping of Mass Customization activities in SE Europe)
Keywords: Mass Customization and Personalization, Central and Southeast Europe, Google Maps, Mapping, Network of Knowledge
Abstract: The paper presents results of mapping different activities and subjects in the field of mass customization and personalization (MCP) in Central and Southeast Europe. The results of mapping are presented in Google Maps, devided into four main groups: research institutions, companies, national websites and dedicated conferences. The map is open to everyone, accessible through the Internet, displaying information about the relevant people and institutions. It can be concluded that mass customization business model was first adapted by national universities and then successfully transferred to SME`s and entrepreneurs. The aim is to set up a network of knowledge to help researchers and companies to implement their ideas smoothly.
1. Baranauskas G., Raisiene A., Korsakiene R., Mapping the Scientific Research on Mass Customization Domain: A Critical Review and Bibliometric Analysis, JOURNAL OF RISK AND FINANCIAL MANAGEMENT, Volume: 13, Issue: 9, Article Number:220, Published: SEP 2020, DOI:10.3390/jrfm13090220 - 2020 - в издания, индексирани в Scopus или Web of Science
Вид: статия в списание