|Autors: Popov, G. I., Anguelov, K. P., Popova, A. P., Miglena Anguelova.|
Title: Mathematical approach for estimating the choice of volume of orders
Keywords: marketing, simulation, GPSS,
Abstract: This paper concerns a queuing model of marketing of small company, simulated by GPSS. This company has a fixed number of customers and has reached a dynamic equilibrium - the number of new customers is approximately equal to the number of refusal ones for various reasons, often they cannot wait and others have found a better deal. Incidentally, the company receives a relatively large public contract, which significantly loads the capacity and over a period of time, for example, several months, as a final result a company loses customers. It takes a considerable period of time (years) for the company to regain its customers.
1. Key Performance Indicators the providers of logistic services: experience of selected companies - 2019 - в издания, индексирани в Scopus или Web of Science
Вид: публикация в международен форум, публикация в издание с импакт фактор, публикация в реферирано издание, индексирана в Scopus и Web of Science