Детайли за публикацията
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Autors: Koleva, N. V., Andreev, O. D.
Title: Influence of Degree of Customers’ Co-Participation on Their Assessment of Products Design and Functionality
Keywords: survey, customer order decoupling point (CODP), level of customization, product design and functionality, furniture sector

Abstract: The present paper presents the results of an empirical study conducted among Bulgarian customers of furniture sector on the influence of the degree of customers’ participation (according to the position of Customer Order Decoupling Point) on their opinion concerning product design and functionality, which are analyzed and discussed.

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Issue
, issue 1, pp. 91-99, 2015, Bulgaria, UNWE Piblishing Complex, ISSN 1312-7462

Full text of the publication

Вид: статия в списание

Въведена от: гл. ас. д-р Наталия Венкова Колева