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| Автори: Сотирова, Д. В. Заглавие: Организационна култура на стартъп компанията Ключови думи: startup company, approaches for understanding organizational Абстракт: The aim is to construct conceptual frame for examination of startup company`s organizational culture. The paper rеpresents non-instrumetal, symbolic, and contextual approachеs to organizational culture. Modern high-tech innovative entrepreneurial startup initiatives have their particular cultural features. Five approaches for the analysis of organizational culture of startup business organizations are formulated. The generational cultural differences for understanding startup organizational culture are especially emphasized. The possibilities of metaphorical approach for understanding innovative organizational cultures are described. Organizational change to cloud cultural type is considered from the perspective of organizational learning. Some other used metaphors competing the cloud culture are compared based on scientific papers and blogosphere study. Conclusions for the basic features of startup culture and means of encouraging it have been made. Библиография Издание
Издателските права се държат от Издателство на ВСУ | Autors: Sotirova, D. V. Title: Startup Company Organizational culture Keywords: startup company, approaches for understanding organizational culture, metaphors of culture, cloud culture, organizational learning, cultural change Abstract: The aim is to construct conceptual frame for examination of startup company`s organizational culture. The paper rеpresents non-instrumetal, symbolic, and contextual approachеs to organizational culture. Modern high-tech innovative entrepreneurial startup initiatives have their particular cultural features. Five approaches for the analysis of organizational culture of startup business organizations are formulated. The generational cultural differences for understanding startup organizational culture are especially emphasized. The possibilities of metaphorical approach for understanding innovative organizational cultures are described. Organizational change to cloud cultural type is considered from the perspective of organizational learning. Some other used metaphors competing the cloud culture are compared based on scientific papers and blogosphere study. Conclusions for the basic features of startup culture and means of encouraging it have been made. References Issue
Copyright Издателство на ВСУ |
Вид: публикация в национален форум с межд. уч.
