Autors: Goleshevska, V. L.
Keywords: agility evaluation; managerial innovation; agile; agile driv

Abstract: The main purpose of the paper is identifying: first the main shortages and mistake made by the companies in the agility evaluation of managerial innovations and second the key marketing and management competencies needed for evaluation of agility of managerial innovation. The research primary data are processed through content analysis of books, interviews and short articles in Internet sites for managerial innovations. Based on the analyzed texts conclusions and ideas for steps and changes are developed which have to be undertaken: first in the development of conceptual model for agile organization and in second place by the companies in Bulgaria in order to propose a conceptual framework for agility evaluation of managerial innovations.


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, 2014, France,

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