Autors: Goleshevska, V. L.
Keywords: agility evaluation; managerial innovation; agile; agile drivers; agile enables; agile capabilities; competitiveness; customizations

Abstract: The main purpose of the paper is identifying: first the main shortages and mistake made by the companies in the agility evaluation of managerial innovations and second the key marketing and management competencies needed for evaluation of agility of managerial innovation. The research primary data are processed through content analysis of books, interviews and short articles in Internet sites for managerial innovations. Based on the analyzed texts conclusions and ideas for steps and changes are developed which have to be undertaken: first in the development of conceptual model for agile organization and in second place by the companies in Bulgaria in order to propose a conceptual framework for agility evaluation of managerial innovations.


  1. Attarça M., 2014, Institutional entrepreneurship: an innovative practice of management serving business strategy, LAREQUOI. In: Colloque International/International Conference Innovations managériales : enjeux et perspectives Managerial innovations: Stakes and Prospects, Université de Sofia St Clément d’Ohrid, Sofia, Bulgaria, 26 juin 2014, <France>,
  2. Dimkov, S. V., 1999, Modulizirane product - a basic prerequisite for switch to a personalized mass production. Scientific Session RU '99, RU, , <>,
  3. 3. Goldman S L, Nagel R N and Preiss K,, 1996, Agile Competitors and Virtual Organizations: Strategies for Enriching the Customer., 3rd, London, Van Nostrand Reinhold
  4. Hamel, G., 2006, The why, what and how of management innovation., Harvard Business Review, Volume 84(2), pp. 72–84
  5. Ilieva, R., 2014, Structural Approach for Organizational Agility Path Analysis. In: Proceedings of the Twelfth International Conference “Challenges in Higher Education & Research in the 21st Century”, Vol.12, Sozopol, June 3-7, 2014, <>,
  6. Ilieva, R., V. Goleshevska, 2014, A Conceptual Agenda for Agile Management., Ensuring Sus-tainable Development in the Period After the Financial Crisis, KSI Transactions on Knowledge society, Volume 7(3), pp. 36-39
  7. Ilieva, R., V. Goleshevska, 2014, Design Frameworks for Sustainable Agile Enterprise. Proceedings of the Twelfth International Conference “Challenges in Higher Education & Research in the 21st Century”, Vol.12, Sozopol, June 3-7, 2014, <>,
  8. Shaarabh M, Rishi G, Sharma SK., 2014, A Review on Measurement of Agility., Ind Eng Manage, Volume 3(1):121, pp. 1-4
  9. Yauch CA, 2011, Measuring agility as a performance outcome., Journal of Manufacturing Technology Management, Volume 22, pp. 384-404
  10. Голешевска, В., Р. Илиева, 2014, Обзор върху методите за измерване на динамичната адаптивност на съвременни организационни структури. In: Научни известия на НТС по машиностроене, год. ХXII, бр. 4/153: XХІII MНТК „АДП-2014”, (pp.634-639), Созопол, 1-3 юни 2014, <>,


, 2014, France,

Full text of the publication

Вид: пленарен доклад в международен форум, публикация в реферирано издание