| Autors: Hristov T. I., Sivova, M. V. Title: Interpretation of the Bulgarian National Costume in the Collections of Native Designers and Fashion Brands Keywords: Fashion brand,fashion design,Bulgarian national costume Abstract: The report presents a survey among Bulgarian designers, fashion brands and trademarks creating national style clothing. The selection was made according to the following groups of criteria: •First group – conceptual - imagery component, which reflects what idea and essence are embedded in the philosophy and positioning of the brand; •The second group - means of expression used in the design of garments, namely: shape and silhouette of the products; proportions; colour design; construction solutions; type and structure of the textile materials used; type of ornamentation; consumer segment. The significance of the brand and its role in forming national consciousness, preserving and promoting the sustainable elements of the Bulgarian national costume are described. References Issue
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Вид: публикация в национален форум с межд. уч., публикация в реферирано издание, индексирана в национален референтен списък
