Е-Публикации
Технически университет - София

Abstract: In this paper we present a device for multiple biosignal measurement and extraction for neuromarketing. The primary objective of neuromarketing is extraction of useful information from the neurophysiological reaction of test participants for use in brand user experience, customer experience or advertising marketing material effectiveness and more. This methodology utilizes focus groups to evaluate participants' neurophysiological reactions to various stimuli and to draw statistically significant conclusions from the results. There is a problem with using multiple different sensors that they need to be synchronized separately and tuned one at a time. With the device we present, we can directly measure and utilize real-time bio-signals, such as electroencephalography (EEG), galvanic skin response (GSR), and pulse. This relatively affordable and mobile hardware allows us to analyze the recorded biometric data in real-time. By examining the statistical patterns in these signals and extracting meaningful characteristics based on aggregate data, rather than focusing on individual variations, we can categorize and utilize the recorded brain activity and other physiological measurements for a range of practical purposes.

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