Autors: Georgiev, A. G., Ilieva, S. D., Ozanian, K. L.
Title: "Implementation of the Graphic Standard of the Technical University - Sofia, Plovdiv Branch"
Keywords: graphic design, visual identity, graphic standard, logo, bra

Abstract: Abstract. In today's world of visual communication, it is of paramount importance for every organization or brand to have a clear and consistent graphic standard. The graphic standard is a set of rules, guidelines, and design elements that define the visual representation of the brand or organization. It includes details such as the logo, color scheme, fonts, image style, and other visual elements that work together to create a unified and recognizable image. As part of a project funded by the Internal Competition of the Technical University - Sofia in 2022, a graphic identity and graphic standard were created for the Technical University - Sofia, Plovdiv Branch. This article examines the integration of the graphic standard into key elements of visual communication and the development of a clear and consistent vision for the Branch.

References

    Issue

    13TH INTERNATIONAL SCIENTIFIC CONFERENCE TECHSYS 2024 – ENGINEERING, TECHNOLOGIES AND SYSTEMS, vol. 1, issue 3274, pp. 080002-1–080002-8, 2024, Bulgaria, AIP Conference Proceedings, https://doi.org/10.1063/12.0035464

    Full text of the publication

    Вид: пленарен доклад в международен форум, публикация в реферирано издание