Autors: Paunova, L., Yotova, S., Krumova, M. Y.
Keywords: tourism, e-marketing, advertising 2.0, web 2.0/3.0, social m

Abstract: Social media and web 2.0/3.0 have a leading role in creating new competitive advantages for tourism companies. In the 21st century, they play a key role at each one aspect of the marketing activities, especially for gathering and managing information about sales, the customers and their behavior, making strategic marketing decisions, developing policies for tourism promotions 2.0, communicating effectively and implementing best practices. This paper is a continuation of previous studies on topic eMarketing and advertising 2.0. The paper aims to research the eMarketing in tourism, to analyze which are the most common social media used, and to develop a three steps model for eMarketing implementation. The research paper consists of three parts. At the beginning there is a short overview of tourism industry trends, according to leading marketing agencies. Next step is a research of eMarketing best practices in travel companies and an analysis of the social media usage.



    International Scientific Conference "Management and engineering", pp. 628-637, 2014, Bulgaria, Technical University - Sofia, ISSN 1310-3946

    Вид: публикация в национален форум с межд. уч.